1267371838Quality Score. as it relates to your Google AdWords account, is a numeric value from 1 to 10 that is assigned to each of your keywords where 1 is the lowest score and 10 is the highest. Your keyword Quality Score is a result of the measurement and rating of the relevance of your ads, the expected CTR of your ads, the overall landing page experience and how these elements all fit together to form the user experience.

Quality Score is determined by:
– Expected click-through rate of a particular keyword
– Relevance of the Associated Ad to the search query
– Quality of the Landing Page in terms of relevance and visitor usability.

The better the combined quality assessment of all of the above components, the more likely you’ll get a higher quality score – from 1-10. The higher the Quality Score = The higher your ad will show on the search page (Ad Rank) and the lower you maximum CPC bid will be (Cost Per Click Bid)

In Short:
Provide a great user experience – GET BETTER PAGE POSITION and PAY LESS PER CLICK each time your keywords is searched on.

Learn More About QUALITY SCORE & a Whole Lot More:
Free Pay Per Click E-Book and Webinar Series HERE

See Below for LOTS of WAYS to Improve Quality Score:

Courtesy of: Click Measure Media

Learn More About QUALITY SCORE & a Whole Lot More:
Free Pay Per Click E-Book and Webinar Series HERE

Cash in on Quality Score

Comments & Question - Put Them RIGHT HERE!

Questions - Comments?

Tagged on: