Last month we published “How to Allocate Your B2B Marketing Budget,” but we may have spoken too soon.
Oracle and Econsultancy just released their 2015 report, with new numbers and trends.
But if reading an epic, 63-page report isn’t how you want to spend your lunch hour, I’ve summarized the main findings in this post. Don’t worry—I didn’t mind reading the whole thing.
First, a Quick Summary
Digital marketing spend has reached an all-time high
Earned media (i.e., social media and content marketing) is the biggest winner of increased budget spend
Executives have greater digital marketing buy-in than ever
ROI continues to plague marketers