Career Possibilities as a PPC/Pay Per Click & Paid Search Professional

Just do a job search online on any job site like LinkedIn.com or Indeed.com and you’ll see thousands of positions advertised worldwide for PPC, Pay Per Click, SEM, Search Marketing…etc.

LinkedIn.com
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It’s predicted that the demand for paid search marketers is only going to grow massively with more and more online platforms moving from offering organic or free content distribution to paid content models where you will have to pay to get your content in front of your target audience.
Source: DigitalMarketingInstitute.com

As of this writing, Facebook has scaled way back on who will see what your post (for free), and is now offering pay per click ads or pay per promoted post etc…

All of this is leaning way toward the end of free/organic content distribution as we know it..

This fast moving trend in content distribution together with the current content marketing revolution make for a HUGE OPPORTUNITY for paid content strategists AKA PPC Professionals… If you’re interested in riding this wave at all, why not check it out:

Grab a Free Copy of My Book – Google AdWords – An Introduction,
The Ultimate Guide To The Many Opportunities for the Pay Per Click Professional:
For Your Business & For Your Career! – GET IT HERE

 Available Positions – Duties – Compensation for: PPC – Pay Per Click People Positions

These represent a very high level overview and you’ll often find crossover and variation in the positions represented here. You can basically work with anyone or for anyone who needs PPC and do it anywhere in the world!

SEM Hierarchy – Agency Setting

Entry Level SEM (SEM Analyst or SEM Manager)

  • 0-1 years experience
  • Set-up and daily management of campaigns – often supervised
  • Maybe some client interaction/communication – often supervised
  • Annual Compensation: $45K-$55K, plus bonus if applicable.

Junior SEM (SEM Analyst, SEM Manager)

  • 1-3 years experience.
  • Set-up and daily management of campaigns
  • Client interaction/communication
  • Possible management/mentoring entry level SEMs.
  • Annual Compensation: $50K-$85K, plus bonus if applicable.

Experienced SEM (Senior SEM Manager, Manager of SEM)

  • 2-6 years experience.
  • Management of high profile and internal accounts.
  • Develops Strategy, Best Practices and Processes.
  • Management of all or part of the SEM Team
  • Annual Compensation: $75K to $120K, plus bonus if applicable.

Senior SEM (Manager of SEM, Director of SEM, VP of SEM)

  • 5-plus years experience.
  • Top of the SEM Dept: Reporting to VP or C Level Management.
  • Oversee entire SEM Department Operations
  • Approves/Develops Strategy, Best Practices and Processes.
  • Annual Compensation: $100K to $250K, plus bonus if applicable.

SEM – In-house

Search Marketer/PPC at a single business (non-agency)

  • 3-5 years experience
  • Reporting to VP, C Level Management or Owner
  • All Paid Search and Online Media Buying for Branding, Lead Capture, Direct Sales, eCommerce, etc.
  • Could wear many hats, PPC, SEO, Social Media, Analytics, Email Marketing
  • Develops Digital Marketing Strategies, Best Practices and Processes.
  • Annual Compensation: $60K to $150K, plus bonus if applicable.

SEM – Self Employed

  • SEM Consultant/Account Manager
  • Search Marketer/PPC Self Employed
  • 3-? years experience
  • Reporting to Client Base
  • All Paid Search and Online Media Buying for Branding, Lead Capture, Direct Sales, eCommerce, etc.
  • Could consult and provide SEO, Social Media, Analytics, Email Marketing
  • Develops Strategy, Best Practices and Processes
  • Annual Compensation: $60K to $???K

 SEM Consultant/Sales

  • SEM Sales – Self Employed
  • 2-? years experience
  • Reporting to Client Base
  • Sales and consultation of all Paid Search and Online Media Buying for Branding, Lead Capture, Direct Sales, eCommerce, etc.
  • Could consult on SEO, Social Media, Analytics, Email Marketing
  • Delegates fulfillment of services to an agency team/freelancer/outsource
  • Annual Compensation: $60K to $???K

Check out the great InfoGraphic Showing PPC Jobs by:
Location/Job Title/Salary

PPC Jobs and Salaries Guide

© Onward Search

Grab a Free Copy of My Book – Google AdWords – An Introduction,
The Ultimate Guide To The Many Opportunities for the Pay Per Click Professional:
For Your Business & For Your Career! – GET IT HERE

Paid Search Professionals Are in Demand!

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