“James brings very creative and inventive strategies to paid search with his outside the box thinking. Not only does he have a wealth of PPC expertise, he also has a wide array of knowledge in various areas outside of PPC which makes him so valuable.
While working with him, he created and incorporated multiple tools which helped PPC campaigns become more profitable which we otherwise would not have had. He also established a traffic estimator tool which not only gave our sales force on-demand estimations but simultaneously relieved analysts of doing these estimations manually. I’ve seen him make excellent tutorials for the sales team on how to use these tools. He is a wonderful teacher, mentor and friend.”